[1]黄彬彬,倪晓悦.本真性视角下旅游文化创意产品的建构[J].城市学刊,2018,39(04):56-61.
 HUNG Binbin,NI Xiaoyue. The Construction of Tourism Cultural Creative Products from thePerspective of Authenticity[J].Journal of urban studies,2018,39(04):56-61.
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本真性视角下旅游文化创意产品的建构

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《城市学刊》[ISSN:1006-6977/CN:61-1281/TN]

卷:
39
期数:
2018年04期
页码:
56-61
栏目:
城市经济
出版日期:
2018-07-20

文章信息/Info

Title:
  The Construction of Tourism Cultural Creative Products from the
Perspective of Authenticity
作者:
 黄彬彬1倪晓悦2
 厦门华厦学院 应用技术研究院,福建 厦门 361024
Author(s):
 HUNG Binbin NI Xiaoyue

Xiamen Huaxia University,Xiamen, Jimei District, Xiamen, Fujian 361024, China
关键词:
本真旅游产品文化创意旅游体验
Keywords:
  authenticitytourism products cultural and creative tourism experience
文献标志码:
A
摘要:
 要提高旅游文化创意产品的市场认可度,要结合消费者体验的情况,通过旅游本真概念挖掘旅
游文化创意产品内涵,找出旅游文创产品取得市场认可的要素。结果表明,旅游文化创意产品在构建过程中
需要注重的四个要素,即文化本真、主题选择、营销要素、旅游者感受。该要素已在部分旅游文化演艺项目
中得到了验证。
Abstract:
  In order to make the tourism culture business products that are received the recognition from the market
economy, combined with the situation of the consumer experience. According to the concept of tourism authenticity it excavates
the connotation of tourism cultural creative products, and it finds out the elements of tourism cultural creative products to obtain
market recognition. Results show that the tourism culture creative products to need to notice in the process of building the four
elements, namely the cultural authenticity, topic selection, marketing elements and tourists to experience. The elements have
been verified in part of the tourism cultural projects.
更新日期/Last Update: 2018-10-22