[1]赵鹏宇.大西高铁乘客行为偏好与旅游发展分析[J].城市学刊,2016,37(06):22-26.
 ZHAO Pengyu.Passengers’ Preference and Behavior and Tourism Development Analysis of Daxi High-speed Railway[J].Journal of urban studies,2016,37(06):22-26.
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大西高铁乘客行为偏好与旅游发展分析()
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《城市学刊》[ISSN:1006-6977/CN:61-1281/TN]

卷:
37
期数:
2016年06期
页码:
22-26
栏目:
城市经济
出版日期:
2017-01-20

文章信息/Info

Title:
Passengers’ Preference and Behavior and Tourism Development Analysis of Daxi High-speed Railway
作者:
赵鹏宇
忻州师范学院 旅游管理系
Author(s):
ZHAO Pengyu
Department of Tourism Management, Xinzhou Teachers University
关键词:
行为特征高铁旅游大西高铁
Keywords:
behavioral feature high-speed rail tourism Datong-xi’an high-speed railway
文献标志码:
A
摘要:
对大西高铁乘客的行为偏好进行问卷调查表明:乘客出行的主要目的是出差和旅游,出行时更倾向于通过APP或网络来获取旅游信息,快捷、舒适是乘客选择高铁出行的主要原因,他们对高铁上商品、餐饮价格满意度较低。高铁与旅游企业可以从完善旅游配套设施、重视智能营销平台、加强沿线旅游宣传、合理规划旅游资源等方面促进高铁与旅游融合发展。
Abstract:
The article explores the passenger’s behavioral preferences from Datong-xi’an high-speed railway by the questionnaire survey. The result shows that the main purpose of passenger’s traveling from the high-speed railway is for the business trip and tourism and passengers are more likely to obtain traveling information through APP or network while traveling. The comfortable traveling is main reason for the passenger’s choosing the high-speed rail; the most passengers are willing to choose the quick, economical type of hotels, with higher demand for taxis, lower satisfaction of high-speed rail merchandise, food and beverage prices.
更新日期/Last Update: 2017-04-05